Overtone

Overtone helps publishers and advertisers build custom models for better ad targeting on contextual, rather than personal, data.

Conversational AccessData IntegrationAIAdvertising

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Company Overview

About

Overtone helps humans understand and control online content with a contextual data infrastructure including the journalistic depth, type of article, harmful signals such as conspiracies, concepts and emotional tones. This allows our clients to build their own custom recommendation models for distribution and monetization, particularly for driving advertising revenue to news.

Key Focus Areas

Analytics
Advertising
Misinformation
Metadata

Technology Stack

Company Info

Location

The team is located throughout Europe, with the headquarters in London and the project leader, Christopher Brennan, in Brussels. A business development lead with experience in media development is located in Thailand., United Kingdom

Founded

Team Size

4-6

Funding Stage

Pre-Seed