Cambridge Social Decision-Making Lab

The world's leading academic research center on psychological inoculation against misinformation.

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Company Overview

About

Led by Prof. Sander van der Linden and Dr. Jon Roozenbeek. Published 'The Neuroscience of Misinformation: A Research Agenda' in Neuron (2025). Has worked with Google, WHO, UN, CDC, UK Government, WhatsApp, Gates Foundation, and BBC. Produces the science behind Bad News, Go Viral!, Harmony Square, and Cranky Uncle. The foundational lab for the entire cognitive inoculation field.

Key Focus Areas

Cognitive Neuroscience | Inoculation Theory | Misinformation Resilience | Policy

Technology Stack

Company Info

Location

United Kingdom

Founded

Team Size

10-20

Funding Stage

Idea